John Baier, M.S., serves as the Director of Operations at Access College America, where he oversees the agency’s core business infrastructure and plays a pivotal role in its continued growth and scalability. He leads critical operational functions including payroll administration, employee onboarding, vendor management, and internal systems optimization. A strategic partner to the CEO, John contributes to high-level decision-making by reviewing financial performance, conducting P&L analysis, and implementing initiatives to enhance operational efficiency and long-term profitability.

John also acts as a key external representative for the organization, fostering community partnerships and engaging in strategic outreach to broaden brand visibility and stakeholder engagement.

John’s tenure at Access College America began as a College Consulting Associate. His exceptional performance and leadership potential quickly propelled him through the ranks to College Consultant Director and ultimately to Director of Operations. While serving as a college consultant, John guided students into some of the most competitive institutions in the country, earning consistent five-star reviews and setting the standard for scholar success and client retention. In recognition of his excellence, he was named 2024 Consultant of the Year.

John holds a Bachelor’s degree in Psychology and a Master’s in Health and Kinesiology from Purdue University. His academic background, paired with a deep understanding of systems and structure, lends itself to his process-driven approach to operations. Prior to his role at Access College America, John specialized in executive functioning coaching, helping students develop essential time management and organizational strategies, skills that remain central to the college admissions process today.

A passionate advocate for financial literacy, John regularly advises families on the long-term financial implications of college decisions, helping them navigate student loans, budgeting, and value-based planning.

Since relocating to Austin in 2019, John has enjoyed discovering new brunch spots, hiking the Hill Country, and reading about personal growth and leadership.

Fun fact: As an undergraduate at Purdue, John founded a campus food pantry to support food-insecure students, a lasting example of his commitment to service and student advocacy.

John’s blend of operational leadership, educational expertise, and mission-driven values continues to be a cornerstone of Access College America’s success and reputation for excellence.