

Dale Price with his family, Dr. Grant Lundie, Charlotte & Elliott Lundie-Price.
Dale Price, M.B.A.
Founder & CEO
Dale Price, MBA, is the Founder and CEO of Access College America, directing the region's highest-rated admissions and premier STEM-focused college admissions planning agency. A prominent national voice in the independent advising landscape, Dale has been a featured multi-year presenter at the Higher Education Consultants Association (HECA) National Conference, establishing industry benchmarks for ethical standards, UT Austin admissions, and LGBTQIA student support. Locally, Dale is deeply integrated into Austin's educational infrastructure, serving as a presenter for the Westlake Chamber of Commerce, a sponsor of Education Day for Leadership Westlake, and the official presenter of the Westies Educator of the Year Award consecutively from 2023 through 2026.
Under Dale's leadership, the organization has earned more five-star reviews than any other in the state, reflecting a strong reputation for results, community engagement, and client satisfaction. Since founding the company in 2017, Dale has built a multi-layered, comprehensive suite of services, including test prep partnerships, essay coaching, and specialized consulting for a diverse range of families.
Education
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Master of Business Administration
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Multi-year HECA National Conference speaker
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Continuous presenter of the Westies Educator of the Year Award (2023–2026)
Professional Experience & Impact
As CEO, Dale leads all aspects of the organization’s strategy, growth, and financial performance, including profit-and-loss management, pricing strategy, and service innovation. He continuously evaluates market trends to expand offerings and ensure Access College America remains at the forefront of the college admissions consulting profession.
Dale has been instrumental in building and diversifying a high-performing consultant team, aligning specialized expertise with evolving market demand across STEM fields, career exploration, and highly selective admissions. He has also developed strategic partnerships with high schools, libraries, and civic organizations, significantly increasing brand visibility and community impact.
Under his leadership, Access College America has guided students to admission at some of the nation’s most selective universities, with scholars consistently earning acceptance into top programs and securing millions of dollars in scholarships each year.
Leadership, Presentations & Industry Contribution
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Presenter, Higher Education Consultants Association (HECA) National Conference
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2018, 2019, 2023
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Presentation topics have included:
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Ethical standards in the college consulting profession
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Applying to The University of Texas at Austin
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Supporting LGBTQIA students and families through the college admissions process
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Community Leadership
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Presenter, Westlake Chamber of Commerce on business operations and entrepreneurship
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Sponsor, Education Day for Leadership Westlake
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Presenter, Westies Educator of the Year Award
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2023
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2024
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2025
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2026
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Personal
Dale resides in Orange County, California with his husband, a Harvard-trained anesthesiologist, and their two children, Charlotte and Elliott. He values travel, family experiences, and building a life centered around growth, impact, and meaningful connection.










